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We established the WAVE Lab to reimagine an old business problem in the context of today's (and tomorrow's) complex realities: how organizations could balance and grow, while riding continuous waves of disruption and left-field competition.


We combine leading-edge academic theories and business best practices with our own research activities to reconsider the basics of growth transformation.


We orchestrate an ecosystem of academics, business executives and partner organizations that challenge each other in how to best identify and exploit disruptions, and turn them into growth options for an organization.


We aim to act as an open innovation platform for bringing together great minds from different disciplines, with different viewpoints and experiences - what we consider to be the best way for unlocking leading-edge insights and delivering new solutions for growth transformation problems.

(1) Science + Practice
(2) Embrace complexity
(3) Being at the cutting edge
(4) Being relevant

Four principles that drive our daily routine

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