top of page

The W Forum

Experts have been talking about business transformation and growth for ages, while organizations have been implementing it for equally long time, with highly questionable levels of success. At the same time, there is a distinct disconnect between those who can actually push the limits of relevant know-how: academics and thought leaders who can think differently about innovation and change, and business executives and government officers who can actually implement them.


The W Forum aims to become a premier annual retreat for growth stakeholders who want to extend their knowledge and network in the realm of growth transformation.

The 2016 edition

The 2016 edition of the W Forum will take place in Athens, Greece, on September 24, 2016. It will be hosted by the National Research Foundation, in partnership with the 5th International Conference in Strategic Innovative Marketing.

This year’s event is focused on exploring transformation activities in the cultural heritage sector (CH). This sector's potential role as a driver for stimulating innovation, creating new skills and new jobs, battling brain drain and generating wealth, is both underestimated and under-researched. This is partly attributed to the fact that actors operating within this sector are often characterized by outdated skills and know-how.

On the other hand, advancements in information technology (such as social media, mobile platforms, and virtual reality) have created radically new needs for citizens, businesses and public bodies to engage with innovative cultural heritage offerings.

The overall aim of the event is to explore theoretical and practical approaches for bridging this supply-demand gap. The focus is on identifying different growth transformation options and activities that may emerge within the CH sector, as well as assessing their impact in a wider context (social, economic).

For a full description of this year's Forum, please click here.

Paper submission & publication


Interested authors must submit their papers through our partner's (ICSIM) authoring platform.


Step 1: Create an account

Step 2: Validate your account

Step 3: Download author guidelines/template and prepare your paper

Step 4: Log in the platform, go to menu "Authors -> Submissions", and submit your paper

Papers must be submitted by July 31st and we guarantee a feedback reply within one week.

All accepted papers will be published in the Forum’s Proceedings, by Springer.

If you need any assistance or clarifications, please contact us at:



The Forum's registration fee for authors is 300 euros. 


Parties interested in attending the Forum without submitting a paper may do so at a reduced fee of 200 euros.


The fee covers:

  • access to all technical sessions and to the exhibition area

  • a copy of the conference book of abstracts and on-line access to conference proceedings

  • admission to all coffee breaks, lunch breaks, and social events (including the central dinner).

​Step 1: Log in the platform and  go to menu "Authors -> Transactions"

Step 2: Select "Virtual registration", if registering as an author, or "Accompany person"

bottom of page