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We established the WAVE Lab to reimagine an old business problem in the context of today's (and tomorrow's) complex realities: how organizations can grow, while riding continuous waves of disruption and left-field competition.


We combine leading-edge academic theories and business practices with our own research activities to reconsider the basics of growth transformation.


We orchestrate an ecosystem of academics, business executives and partner organizations that challenge each other in how to best identify and exploit disruptions, and turn them into growth options for an organization.


We aim to act as an open innovation platform that brings together great minds from different disciplines, with different viewpoints and experiences - what we consider to be the best way for unlocking leading-edge insights and delivering new solutions for growth transformation problems.

(1) Science + Practice
(2) Embrace complexity
(3) Being at the cutting edge
(4) Being relevant

Four principles that drive our daily routine


Uncover insights


Everything starts and finishes with leading-edge intellectual property. We monitor disruptions in technology and organizational structures. We then systematically research select management disciplines that can exploit such disruptions and make real impact in an organization's growth transformation plans.


Service Science

Value Engineering

Systems Science

Deliver results


What we can understand, we can change. We apply our expertise to organizations (big or small, existing or new ones) in select sectors and help them build capabilities to deliver improvements on a continuous basis. We learn too - and constantly refine, enrich and further disseminate our intellectual properties.


Project Management

Sustainability Planning


Design solutions


Robust insights drive innovative approaches to solving real problems. We combine our research findings with our real-life experiences to develop relevant tools and methodologies. This is our arsenal for helping organizations identify and exploit growth options.




Innovation Management




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